UV Vodka salutes heroes with new campaign
Phillips Distilling Company, producer of UV Vodka, has launched a new campaign to help war veterans find employment once they return home from service.
UV Vodka has launched a new Salute to Heroes campaign in the USTitled Salute to The New Heroes, the campaign will work to increase awareness until Veteran’s Day and will resume again in 2016 ahead of key periods such as Memorial Day and Fourth of July.
Donations towards the campaign will come from in-store purchases of UV Vodka and the sharing of the #SalutetoHeroes hastag on Facebook, Instagram and Twitter.
Part of the funds raised will go to Hiring Our Heroes – a nationwide programme from the US Chamber of Commerce Foundation, which workds to help US veterans and military spouses find “meaningful” employment.
“At Phillips Distilling Company, we have a rich history of hiring and supporting veterans and wanted to expand this initiative at a partnership level,” said Maria Burke, marketing and creative director at Phillips Distilling Company.
“Veterans hold a variety of positions ranging from manufacturing, product developers, sales and marketing throughout our company.
“As part of this initiative we are also inviting our distributor partners and consumers to join in efforts to help support returning vets in finding employment.”
Consumers can discover more about the campaign via a dedicated microsite, www.UVSalutetoHeroes.com.
Salute to Heroes will be promoted in store through specially designed bottle neck hangers, case wraps and case headers, while demonstration events in certain stores will help increase consumer awareness and engagement.
“We are grateful to Phillips Distilling Company for their continued commitment to provide job opportunities to our nation’s veterans,” said Eric Eversole, vice president at the US Chamber of Commerce and president of Hiring Our Heroes.
“Phillips truly understands the value of hiring the men and women who have served our county and is leading the distilling industry and its partners to join the movement to create economic opportunities for veterans and their families.”
