Ultra-premium Tequila sponsors NFL team

Ultra-premium brand Karma Tequila has signed a multi-year sponsorship deal with American football team, Atlanta Falcons.

Karma Tequila has signed a multi-year partnership with NFL team, Atlanta Falcons

Commencing during the 2015-16 NFL season, the 100% blue agave Tequila plans to introduce football fans to the brand at the Georgia Dome, home to the Atlanta Falcons.

The Tequila will be served in all the Georgia Dome bars, drink cats and luxury suites in the stadium in cocktails made with RIPE Craft Bar Juice – the “first” cold-pressed, fresh juice bar in the States.

“Karma Tequila is thrilled to partner with the Atlanta Falcons this year,” said Ray McBride, executive vice president of sales for Karma Tequila. “We look forward to offering the highest quality Tequila to fans and contributing to the excitement of the season.

“There is something special and unique about football in this country, and we’re honoured to work with such a renowned organisation as the Atlanta Falcons.”

The American football season starts from mid-September.

“We’re very excited about the 2015-16 season and happy to offer our fans such a superior product as Karma Tequila,” commented Tim Zulawski, vice president of sponsorship sales and service for the Atlanta Falcons. “It’s our goal to make each game a memorable experience.

“We know our partnership with Karma Tequila will contribute to the fun and festive atmosphere and it is our expectation that our fans and guests will enjoy Karma Tequila in a responsible and safe manner.”