Twenty Grand Vodka launches peach expression
Twenty Grand Vodka has made its first foray into flavoured vodka with a new Peach variant, made from spirits produced in the Grande Champagne region of France.
Twenty Grand Vodka has also released a new bottle design for the brandThe brand, which launched in 2013, has released Twenty Grand Peach, which it describes as “an infusion of exquisite French vodka, superior VS Cognac and delectable, natural peach flavours”.
The new flavour joins a portfolio comprising the original spirit, Twenty Grand Vodka, and Cognac-vodka blends Twenty Grand Gold and Twenty Grand Black.
Twenty Grand Vodka is made from distilled from winter wheat, while Twenty Grand Cognac is produced from a selection of grapes from multiple crus of the delimited area of France, specifically the Grande Champagne Appellation.
Jon Holecz, vice president of marketing at Western Spirits Beverage Company, said: “Twenty Grand has been a remarkable success since the brand launched in 2013. We are very excited for the new peach flavour and new packaging design to hit the shelves nationwide.”
In addition to the new launch, Twenty Grand Vodka has also released a new bottle design for the entire brand collection.
Twenty Grand Peach is bottled at 40% abv and has an RRP of US$29.99 for 750ml. It will be available across the US by the end of October.
Despite a turbulent journey with mixed results across a variety of markets, industry experts believe flavoured vodka still has a future, as a recent feature in SB magazine discovered.
