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Stoli Group names new head of global marketing

Stoli Group has promoted Lars Vestbirk to international marketing director, with immediate effect.

Lars Vestbirk has been appointed marketing director – international at Stoli Group

Vestbirk was formerly global brand director at Stoli Group, and will now spearhead the global development of Stolichnaya Premium Vodka and elit by Stolichnaya in his new role.

Verstbirk boasts more than nine years’ working in international spirits brand management since he graduated from Copenhagen Business School in 2004 with a Master in business administration and commercial law.

He has previously worked with Belvedere Group and Danzka Vodka, before joining SPI Group in 2012 as global marketing manager.

“Lars has done an outstanding job in leading the Stolichnaya brand platform over the past few years,” said Rob Cullins, CEO.

“I’m very pleased to recognise his efforts and contributions to the group by having him lead our international markets’ brand strategies and marketing resources.”

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