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Russian Standard extends GTR limited editions
By Melita KielyRussian Standard Vodka has launched a third global travel retail exclusive edition to celebrate “classic Russian craft”.
Russian Standard Vodka Cloisonné Limited Edition will be available in GTR from NovemberThe Cloisonné Limited Edition takes inspiration from Cloisonné artwork, admired by the Tsars of the Imperial Russian Court in St Petersburg.
Elaborate metalwork is used to form detailed patterns featuring enamels and gemstones.
The style is frequently used when making jewellery or decorating small objects, including Faberge Eggs that were made for the Russian Imperial family.
Russian Standard Vodka Cloisonné Edition is set to launch in November and will be priced “in line with” Russian Standard Original.
Russian Standard Vodka launched its first limited edition bottle design inspired by Russian folklore into travel retail last year.
Earlier this year, SB explored vodka’s varied tale in six key markets, including emerging areas and established regions.