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Royal Salute creates ‘eternal’ whisky

Royal Salute has launched The Eternal Reserve, a blended Scotch created using a specific technique to create a whisky that is said to “live forever”.

Royal Salute's The Eternal Reserve plays on the concept that the whisky will live forever.
Royal Salute’s The Eternal Reserve plays on the concept that the whisky will live forever.

The Eternal Reserve was developed to offer an exceptionally long finish, and to “live forever” through an innovative blending technique.

Created using a “Circular Blending” process. Whiskies aged for least 21 years were selected for their exceptionally long finish that could be harmonised in each new batch, while keeping a signature style.

Once selected, the whiskies were blended together and married in 88 casks held in the Royal Salute vault for six months. The original blend was then combined with another 88 casks-worth to complete the first batch.

Before bottling, the some of the original blend was held back and returned to the original 88 casks to form the basis of the next batch. These casks will always be kept at the Royal Salute vault at the Strathisla distillery.

Royal Salute has committed to including the original blend in each subsequent The Eternal Reserve release for decades. Each time a new batch is blended, the same process will be repeated.

A new packaging design accompanies the launch. Handcrafted by Wade Ceramics using traditional techniques, the porcelain flacons carry a new signature icon, which reflects the Circular Blending process.

Vadim Grigorian, Royal Salute global brand director, said: “Time is at the heart of Royal Salute – our youngest blend is 21 years old but the brand was born alongside a thoroughly modern monarch so we constantly blend tradition with the contemporary.

“The Eternal Reserve is inspired by artists, writers, and philosophers – all dedicated to understanding the possibility of continuity in the modern world. This superb whisky is our suggestion that eternity doesn’t mean living forever. It means timelessness – and it belongs to those who live in the present.”

Given tasting notes include pears in syrup on the nose; honey, orange and liquorice on the palate; and a finish that “lasts and lasts; never-ending”.

The first batch of 88 casks will be released in 2015 and sold exclusively in global travel retail. The launch will be supported by a digital and experiential promotional and merchandising campaign to bring The Eternal Reserve story to life.

Royal Salute The Eternal Reserve will be available from September, priced at US$180 for 70cl.

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