Absolut announces limited edition Electrik bottleBy Melita Kiely
Absolut vodka is set to launch a new limited edition bottle next month as part of the brand’s Absolut Nights campaign – Absolut Electrik.
Set to launch in the US from 1 October, the bottle features a “striking” metallic silver or electric blue design “to help partygoers and throwers turn their nights ‘Electrik’”.
The launch will be supported by next month’s Alsolut Electrik House, which will strike to “reinvigorate nightlife conventions”.
“At Absolut, nightlife is in our DNA,” said Joao Rozario, Absolut Vodka, Pernod Ricard USA.
“For us, nights are unique opportunities to celebrate creativity and self-expression, and we continue to seek ways to reimagine and re-energize what a typical night out, or in, can be.
“Our Electrik bottle is the latest expression of our ‘Nights’ campaign and we hope it inspires unexpected, transformative nights for our consumers.”
Absolut Electrik is available throughout the Christmas period at an RRP of US$19.99 per 750ml or US$24.99 per 1L bottle.