Gibson’s launches ‘British punk rock’ limited edition gin

La Martiniquaise-owned Gibson’s has introduced the limited edition Gibson’s London Dry Gin, said to be inspired by British style with an eccentric twist.

Positioned as a “cheeky gin brand from England”, the brand bases its identity on the 70s punk rock movement.

The new limited edition celebrates this character with bold, red and blue packaging and a Union Jack cap.

A graffiti-style communication visual continues the punk theme while celebrating the gin and tonic serve. The gin is also recommended for fruity cocktails.

The liquid has given tasting notes of citrus fruit, juniper berries, angelica and coriander.

Gibson’s London Dry Gin is available worldwide in 5cl, 20cl, 35cl, 50cl PET, 70cl, and100cl formats. It is bottled at 37.5% ABV.

The Gibson’s Gin brand is distributed in more than 40 markets and is said to be the leading gin in France and Sweden.