Close Menu
News

Danzka creates beach scene in Copenhagen TR

Danzka Vodka has teamed up with sunglasses producer Safilo Group and retailer Gebr. Heinemann to stage a “beach” promotion at Copenhagen Airport.

Danzka
Danzka Vodka has launched its #danzkasummer promotion at Copenhagen Airport

During August, the airport’s Heinemann Tax Free shop is hosting the #danzkasummer promotion at a special built-in beach.

Located in a large promotional area, visitors to the beach are invited to sample Danzka’s Citrus or Cranaz variants either neat or mixed.

Throughout the promotion, customers can purchase branded traveller kits featuring a beach bag, a one litre bottle of Danzka, a set of cocktail recipes and some playing cards.

The promotion continues across Facebook, Twitter and Instagram. Customers have the opportunity to take a photo of themselves with their Danzka serve on the beach while wearing Safilo-owned Carrera sunglasses to then share using the #danzkasummer hashtag.

Those sharing a post with the hashtag will be automatically entered into a competition to win one of three pairs of Carrera sunglasses.

Earlier this year Danzka appointed Ricardo “Tito” Gonzalez as Latin America director as it continues its global push.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No