Danzka creates beach scene in Copenhagen TRBy Kristiane Sherry
Danzka Vodka has teamed up with sunglasses producer Safilo Group and retailer Gebr. Heinemann to stage a “beach” promotion at Copenhagen Airport.
During August, the airport’s Heinemann Tax Free shop is hosting the #danzkasummer promotion at a special built-in beach.
Located in a large promotional area, visitors to the beach are invited to sample Danzka’s Citrus or Cranaz variants either neat or mixed.
Throughout the promotion, customers can purchase branded traveller kits featuring a beach bag, a one litre bottle of Danzka, a set of cocktail recipes and some playing cards.
The promotion continues across Facebook, Twitter and Instagram. Customers have the opportunity to take a photo of themselves with their Danzka serve on the beach while wearing Safilo-owned Carrera sunglasses to then share using the #danzkasummer hashtag.
Those sharing a post with the hashtag will be automatically entered into a competition to win one of three pairs of Carrera sunglasses.
Earlier this year Danzka appointed Ricardo “Tito” Gonzalez as Latin America director as it continues its global push.