Top 10 best-selling world whisky brands

6th July, 2015 by Amy Hopkins

6. Seagram’s 7 Crown

Seagram's-7-Crown2014: 2.4m

2013: 2.4m

% change: 0%

Place last year: 6

Standing still at number six is Diageo’s blended American whiskey brand Seagram’s 7 Crown, which failed to grow last year. With case sales of 2.4m, the brand has once again to missed its pre-2010 volumes of 2.5m. Seagram’s 7 Crown was once produced by the former biggest multi-nationals drinks company in Canada, Seagram’s, until the firm was bought in a consortium between Diageo and Pernod Ricard in 2000.

10 Responses to “Top 10 best-selling world whisky brands”

  1. Liquor Hunt says:

    What’s not to love about these brands? Great selection (www.liquorhunt.com)

  2. andy says:

    Walker ships over 20mm cases dont they?

  3. Gary Turner says:

    Why would you title a list “best selling world whisky brands”, but then totally leave out Scotch? Shouldn’t this be “Top 10 Best Selling Non-Scotch Whisky Brands”? Otherwise your title is downright misleading.

  4. Bobby says:

    The only reason a person would leave Scotch off of a list is because they tasted it.

  5. Ben says:

    Yup Bobby. Quite often when somebody isnt very good at something, but wants to be, they invent their own version of it and call themselves the worlds best at it. American football for example and pretend whiskey’s

  6. jock anderson says:

    Hi, just wondering why Jack Daniels sells 11 to 12 million cases, but Johnny Walker sell around 17 million, and Jack Daniels is No.1?

  7. jock anderson says:

    Hi, can i ask, if Johnny Walker sells around 17 million units, and Jack Daniels sells around 11 or 12 million, how is Jack Daniels the biggest seller?

  8. MarkH10 says:

    Fraud. This list of “Bribes I received form Brand Managers” leaves out the single best seller in the world. You both who list number of cases may be correct, at 17mm and 20mm, which is quite a bit less than Officers’ Choice, which sells 27mm, and even if the sales of one of these listed exceeded the top brand in the world, at the date of publication, would put it in 2nd, instead of totally missing. Can anyone even tell me what country it is made in? I live in Las Vegas, and I can find everything, EXCEPT this brand….the single best seller in the world. Amazing list, I wish I could write a fraudulent list and get 3-4 brand managers to pay me 5 figure bribes to misplace their brand on the list, and exclude a top brand which should appear 1st or 2nd. Why don’t you readers Wikipedia OC, and while you are at it, McDowell’s and Royal Stag, 2 other Indian whiskeys with over $1bn in sales.
    Note, the context in the title is “BEST SELLING….WORLD”, no other element in the measurement, PERIOD. Preference, Nationality, Quality, Years in manufacture, and all other extraneous, off point elements, need to be excluded from your comments. This writer, and publication CHOSE to exclude them, so have I. The list is SELLING, as in SALES. only….yet these ‘professional’ writers and editors exclude 3 with sales of over $1BILLION DOLLARS. Must be a measure of their personal integrity.

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