Top 10 best-selling world whisky brands

6th July, 2015 by Amy Hopkins

1. Jack Daniel’s

Jack-Daniel's2014: 11.7m

2013: 11.5m

% change: +2%

Place last year: 1

With what might seem like a relatively small growth of 2%, some might be surprised to see Jack Daniel’s bestowed with our North American, Irish and Japanese Whisky Brand Champion 2015 title. But the brand has played a huge part in boosting the entire American whiskey category over the past year, and allowed its parent company Brown-Forman to consistently report solid growth at a time when most large multinational drinks companies have experienced widespread declines. Jack Daniel’s has also pioneered the flavoured whiskey category with its Tennessee Honey and Tennessee Fire expressions. In fact, Jack Daniel’s Tennessee Honey accounted for 1.2m cases of its parent brand’s total annual sales, making it the strongest-performing flavoured whisky on the planet.

10 Responses to “Top 10 best-selling world whisky brands”

  1. Liquor Hunt says:

    What’s not to love about these brands? Great selection (www.liquorhunt.com)

  2. andy says:

    Walker ships over 20mm cases dont they?

  3. Gary Turner says:

    Why would you title a list “best selling world whisky brands”, but then totally leave out Scotch? Shouldn’t this be “Top 10 Best Selling Non-Scotch Whisky Brands”? Otherwise your title is downright misleading.

  4. Bobby says:

    The only reason a person would leave Scotch off of a list is because they tasted it.

  5. Ben says:

    Yup Bobby. Quite often when somebody isnt very good at something, but wants to be, they invent their own version of it and call themselves the worlds best at it. American football for example and pretend whiskey’s

  6. jock anderson says:

    Hi, just wondering why Jack Daniels sells 11 to 12 million cases, but Johnny Walker sell around 17 million, and Jack Daniels is No.1?

  7. jock anderson says:

    Hi, can i ask, if Johnny Walker sells around 17 million units, and Jack Daniels sells around 11 or 12 million, how is Jack Daniels the biggest seller?

  8. MarkH10 says:

    Fraud. This list of “Bribes I received form Brand Managers” leaves out the single best seller in the world. You both who list number of cases may be correct, at 17mm and 20mm, which is quite a bit less than Officers’ Choice, which sells 27mm, and even if the sales of one of these listed exceeded the top brand in the world, at the date of publication, would put it in 2nd, instead of totally missing. Can anyone even tell me what country it is made in? I live in Las Vegas, and I can find everything, EXCEPT this brand….the single best seller in the world. Amazing list, I wish I could write a fraudulent list and get 3-4 brand managers to pay me 5 figure bribes to misplace their brand on the list, and exclude a top brand which should appear 1st or 2nd. Why don’t you readers Wikipedia OC, and while you are at it, McDowell’s and Royal Stag, 2 other Indian whiskeys with over $1bn in sales.
    Note, the context in the title is “BEST SELLING….WORLD”, no other element in the measurement, PERIOD. Preference, Nationality, Quality, Years in manufacture, and all other extraneous, off point elements, need to be excluded from your comments. This writer, and publication CHOSE to exclude them, so have I. The list is SELLING, as in SALES. only….yet these ‘professional’ writers and editors exclude 3 with sales of over $1BILLION DOLLARS. Must be a measure of their personal integrity.

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