Afrohead rum rolls out across the US
Harbour Island Rum Company has rolled out its Afrohead aged dark rum across select US states.
Currently available in the Bahamas and Florida, the small-batch rum has now launched in Tennessee and New York, where it is available at selected bars, restaurants and off-premise liquor stores.
Afrohead rum is made from sugarcane molasses sourced from the West Indies, in particular the Dominican Republic.
It is fermented using a yeast strand from Trinidad that is more than 100 years old, to give a “banana and toffee” base.
After distillation, the rum is aged in once‐used, charred Bourbon oak barrels and then transferred to Barbados for bottling.
The rum has a RRP of US$34.99 for the 7 year old expression, and US$59.99 for the 15 year old XO variant.
Earlier this year, a rum flavour map was launched to help consumers understand the category, which has been called disjointed and in danger of “not being taken seriously”.
