ABM supports bars for National Pina Colada Day

In celebration of National Piña Colada Day, American Beverage Marketers is encouraging bartenders to make use of its leading cocktail mix brands in their serves.

American Beverage Marketers is promoting its brands for National Pina Colada Day

Throughout the UK, ABM representatives will offer support to both mainstream and high-end bars which are looking to celebrate rum coconut cocktail, the Piña Colada, on 10 July.

The company is promoting a serve using both Reàl Cocktail Ingredients and Finest Call cocktail mixers.

A Piña Colada made using Coco Reàl should contain 50ml rum, 25ml Coco Reàl, and 75ml pineapple juice. The ingredients should be shaken with ice and garnished with an orange wheel and pineapple leaf.

Piña Coladas using Finest Call contain 50ml rum, 50ml Finest Call Pina Colada mix and 50ml pineapple juice, and is garnished with an orange wheel.

Last month, ABM revealed it is set to introduce Black Cherry and Passion Fruit syrups to the UK market.