Top 10 best-selling vodka brands

23rd June, 2015 by Amy Hopkins

4. Zubrowka

Zubrowka2014: 5.2m

2013: 4.4m

% change: +18%

Place last year: 9

One of the most optimistic stories in vodka over recent has been that of Zubrowka, which has recently been named Vodka Brand Champion for the second year running by The Spirits Business for once again defying its competition and challenging environment to report soaring growth. Acquired by Roust in 2013, the brand has thrived under its new parent company’s extensive distribution network, reporting a staggering 18% growth last year alone. As SB said in our Brand Champions 2015 feature: “But it’s been Zubrowka’s bison grass USP, contemporary branding and premium positioning that, combined, have aided the traditional Polish brand in appealing to an international audience.”

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