Top 10 best-selling vodka brands

23rd June, 2015 by Amy Hopkins

1. Smirnoff

Smirnoff2014: 25.6m

2013: 26.1m

% change: -2%

Place last year: 1

Diageo’s vodka giant Smirnoff may have just been overtaken by Indian whisky brand Officer’s Choice as the world’s best-selling international spirit brand, but it remains the world’s largest vodka brand by a clear mile. Diageo’s CEO Ivan Menezes admitted that Smirnoff’s pricing in its key US market “too high” as a mid-range brand. The group had “substantially” expanded margins on its mid-priced brands in North America over the last three years in a company-wide effort to premiumise its portfolio, yet this resulted in a loss of market share for Smirnoff in a highly competitive arena. The brand recently unveiled a a new more premium image for its classic Red variant – it remains to be seen whether this will justify any future price hikes in the year to come.

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