Close Menu
Headline Subscriber only

Smirnoff’s pricing in US is ‘too high’

Diageo CEO Ivan Menezes has admitted the group priced its mid-range brands in North America “a little high”, resulting in declines for Smirnoff vodka and Captain Morgan rum...

Continue reading

Get unlimited access to spirits business

Subscribe to spirits business

Already a subscriber? Login

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No