Top 10 best-selling rum brands

29th June, 2015 by Amy Hopkins

3. Tanduay

Tanduay2014: 16.6m

2013: 14.0m

% change: +19%

Place last year: no place

With an enormous 19% sales rise in, Tanduay was bestowed with our Rum Brand Champion 2015 title. After dropping almost five million cases in 2013, the Philippines brand climbed its way back into growth, adding more than 2.5m cases. Tanduay attributed this growth to an “aggressive” new campaign for its flagship expression, launched in celebration of the group’s 160th anniversary. This is the first year the brand has been listed in our best-sellers list due it its decline to publish sales figures previously.

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