Top 10 best-selling rum brands

29th June, 2015 by Amy Hopkins

6. Contessa

Contessa2014: 2.7m

2013: 2.6m

% change: +5%

Place last year: 6

Owned by Indian drinks firm Radico Khaitan, Contessa rum continued to gradually improve its volume sales in 2014, adding 100,000 cases. The brand claims to have 25% market share among the armed forces and defence segment of its country. Launched in 1994, Contessa is the second largest Indian rum in the world, second only to the world’s best-selling rum brand…

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