Top 10 best-selling rum brands

29th June, 2015 by Amy Hopkins

The majority of million case selling rum brands saw impressive growth last year, but there has been some jostling at the top of the leaderboard and the world finally has a new best-selling rum brand.


These are the world’s top 10 best-selling rum brands

Yes, rum titan Bacardi has been usurped as the world’s largest rum brand after reporting declines in 2014, taking it further away from the 20m case mark.

Meanwhile, it was a good year for a number of local rum giants, with one Philippines brand reporting the fastest growth in the category – meaning it now boasts our coveted Rum Brand Champion 2015 title.

Negrita rum – named Rum Brand Champion 2014 – has just failed to make the top 10 best-selling list, not moving beyond the 1m case mark.

Following our recently published Brand Champions 2015 – our pick of those brands selling over one million cases annually that are performing exceptionally within their category – we run through which are the world’s best-selling rum brands on the market today.

Click through the following pages to discover the top 10 best-selling rum brands, listed in order of their nine-litre case sales.

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