Pinnacle introduces Ruby Red Grapefruit flavour
Beam Suntory’s Pinnacle Vodka has added a new “deliciously tangy” Ruby Red Grapefruit Vodka to its broad portfolio.
The new flavour is “perfect for summer cocktails and cookouts”With more than 40 flavours to choose from, the brand has launched its latest variant with summer in mind, and say the flavour profile is “perfect for summer cocktails and cookouts”.
“Grapefruit is a popular cocktail ingredient we know our fans love, so we’re confident they’ll love our new Pinnacle Ruby Red Grapefruit,” said Jason Dolenga, senior brand director of vodka at Beam Suntory.
“The spirit delivers a vibrant and zesty citrus flavour that’s perfect for any entertaining occasion, making summer cocktailing as effortless and delicious as ever.”
Pinnacle Ruby Red Grapefruit is distilled five times and bottled at 35% abv.
It is described as delivering “the taste of fresh grapefruit and a smooth, tart finish”.
The vodka will be available across the US at an RRP of US$12.99 for a 750ml bottle, and can be served “chilled, on the rocks, or in a mixed cocktail”.
Recently, Pinnacle capitalised on the savoury cocktail trend with the launch of a new cucumber flavour.
Last year, SB spoke to Dolenga, who said that despite declines, the flavoured vodka market would continue to grow.
