New Beefeater bottle celebrates London music

Beefeater gin is paying homage to London music with a new limited edition bottle, called London Sounds – the first in a series of annual one-off designs.

Beefeater London Sounds is a limited edition bottle celebrating the UK capital’s musical heritage

Inspired by the “iconic and diverse” musical culture of London, the bottle has been designed to engage music fans around the world with Beefater gin.

Furthermore, Beefeater has partnered with music streaming company Spotify to design an interactive music map of London.

The map will enable users to listen to some “iconic” London music via the gin brand’s website and explore music venues and places of interest connected to the city’s music scene.

“London Sounds fuses some of the capital’s most internationally recognised cultural symbols – music, London iconography and gin,” commented JC Iglesias, global brand director for Beefeater. “Our partnership with Spotify will allow consumers to experience Beefeater’s and London’s musical spirit through exclusive content.

“We are certain that the new limited edition bottle will convey the contemporary personality of Beefeater and will appeal to gin and music enthusiasts around the world.”

Beefeater London Music features a red bottle design decorated with a black vinyl record player.

WIth an abv of 40%, the limited edition release will be available in select markets around the world at an RRP of £17.