Kenny Chesney launches two new rum flavours

Singer-songwriter Kenny Chesney has expanded his Blue Chair Bay Rum portfolio with the introduction of new Vanilla Rum and Banana Rum Cream flavours.

Independent spirits company Fishbowl Spirits, which is owned by Chesney, launched the new Blue Chair Bay flavours

Independent spirits company Fishbowl Spirits, which is owned by Chesney, launched the new Blue Chair Bay flavours across the US “in time for summer”.

The Vanilla Rum variant is described as “a silky melding of exotic natural vanillas and soft, delicate Caribbean rum, with a warm, lingering creamy vanilla finish”, while the Banana Rum Cream “blends fresh, ripe banana with surprising caramel and vanilla notes, brought together with Caribbean rum for a gently sweet, warm and distinctive flavour”.

David Farmer, president of Fishbowl Spirits, said: “As the popularity of Blue Chair Bay Rum and the laid-back lifestyle it embodies continues to grow, so does our dedication to adding flavors to our portfolio for our fans to enjoy.”

The brand is also rolling out 50ml bottles, available in Coconut, Coconut Spiced, Banana and Vanilla flavours.