Cellar Trends to distribute Angostura in the UK

Cellar Trends has taken over from Burn Stewart Distillers as the distributor for Angostura’s bitters and rum portfolio in the UK.

Cellar Trends will distribute Angostura’s rum and bitters portfolio in the UK from 1 July

Starting 1 July, Cellar trends will handle all sales, distribution and marketing for the Trinidad-based brand in the country, with an initial focus on its Global Cocktail Competition.

“Cellar Trends has fantastic experience in building brands,” said Genevieve Jodhan, executive manager of international sales and marketing, at Angostura.

“This knowledge and understanding will help us achieve our vision for the Angostura brand in the UK.”

In April this year, Cellar Trends added Douglas Laing & Co’s Remarkable Regional Malts collection and Botran Rum to its distribution stable, helping it to bounce back from a “challenging year” in 2014.

“We are extremely proud to be appointed by Angostura for this exciting and iconic range of bitters and rums,” said Terry Barker, sales and marketing director at Cellar Trends.

“Both brands have such great kudos behind them already, but we look forward to building on the growth of these unique products.”

In July last year, Angostura entered a new spirit category for the first time in its 190-year history with the launch of Amaro di Angostura.