New spirits programme supports local distillers

The Pennsylvania Liquor Control Board (PCLB) has launched the PA Spirits Programme to help local distilleries sell their products in the state’s liquor stores and reach their target audience.

The PCLB is supporting local distillers with the launch of its PA Spirits Programme

The PA Spirits Programme will grant limited distillery licence holders in Pennsylvania the opportunity to place up to 10 products in selected Fine Wine and Good Spirits stores of their choosing and ensure “they’re reaching their target market”.

“In 2012, we launched the PA Preferred Wine Programme and it has been very successful in expanding the selection of Pennsylvania products in Fine Wine and Good Spirits stores for those customers who may want to shop local,” explained Tim Holden, PLCB chairman. “The PA Spirits Programme is a natural extension to make sure we’re meeting demand, not just of local wine enthusiasts but also those consumers looking for locally made spirits as well.”

Limited distillery licences permit producers to make up to 100,000 gallons of distilled liquor each year and possess, store, purchase, receive and sell to the PCLB, licensees and the general public between 9am and 11pm.

There are currently 27 limited distilleries in Pennsylvania that are eligible to submit no more than 10 products distilled entirely in the state to be sold in 10 selected store locations.

“We are providing limited distilleries a platform to showcase their products,” explained Joseph E. Brion, board member. “The distillers can personally select the stores they want to be in to make sure they’re reaching their target market.

“While we currently sell more than 100 Pennsylvania-based spirits in our stores, we believe this programme will expand our selection even more and offer limited distilleries the ability to reach a lot more people.”

Submissions are now being accepted for the PA Spirits Programme and the closing date for applications is 19 May.

“The craft spirits market is booming nationally and here in Pennsylvania,” said Mike Negra, PCLB member. “Understanding the impact these businesses have, not just on their local communities but also on the state, we want to be as supportive as we can to ensure they continue to flourish.

“We are committed to continuing to look for ways to raise consumer awareness about all the great Pennsylvania wine and spirits our stores have to offer.”