Campaign aims to define the taste of Europe
A new campaign has launched to find out how British taste preferences for food and drink differ to those throughout Europe, called Map Your Taste.
Consumers are encouraged to join the Map Your Taste campaign onlineLead by Friends of Glass, which works to encourage consumers to choose glass packaging, the campaign aims to define the “taste of Europe” and is encouraging consumers to share their personal tastes through an online quiz using the hashtag #MapYourTaste.
Award-winning international taste experts, including Italian nutritionist Giorgio Calabrese and chef and vice president of the Belgian Euro-Toques Association Christophe Baert, worked together on the project to create a map featuring taste profiles such as salty, sweet, bland, sour or bitter.
“Friends of Glass is very successful in finding creative ways to connect with thousands of consumers across Europe who believe glass packaging is the best choice for them and their families,” said Rebecca Cocking, lead on glass packaging at British Glass.
“Last year, the ‘Look Beyond the Label’ campaign focused on the health and inert benefits of glass.
“With Map Your Taste, we are drawing attention to the purity of taste offered by glass while highlighting Europe’s diverse and extensive food and drink cultural heritage.”
The Map Your Taste campaign will run until the end of 2015, featuring at various taste events throughout Europe such as EXPO Milano from 25-29 May before travelling to other festivals including Taste of London from 17-21 June.
