Artist-inspired Emory Vodka set for US launch

Massachusetts-based Blue Vase Marketing is readying to release Emory Vodka – an “ultra-premium” expression inspired by New York artist Blake Emory.

Michael Alden, CEO and president of Blue Vase Marketing, has teamed up with Emory to develop the artist’s Zebra Love oil canvas collection for use on the Emory Vodka bottle design.

It is hoped the design will “form tremendous brand recognition” for Emory Vodka when it rolls out throughout the US in June.

“We understand the premium spirits business and know how important it is to develop something marketable and unique for the customer in an over saturated marketplace,” commented Michael Alden, CEO and president of Blue Vase Marketing.

“The exceptional design portrayed in Zebra Love by Blake Emory creates a strong artistic impression and will form tremendous brand recognition for the product.

“This unique design element also allows us to develop alternate configurations for the new line while remaining creative and diverse.

“Launching a 100% corn based vodka that is naturally gluten free while being six times distilled will also deliver the ultra-premium taste that vodka lovers will expect.”

Emory Vodka has an abv of 40% and carries an RRP of US$29.99 per 750ml bottle.

The launch will be supported by an off-trade campaign targeting markets including Atlanta, Chicago, New York, Los Angeles and Miami.