Global Spirits eyes growth in the AmericasBy Annie Hayes
Vodka producer Global Spirits has established a new business unit for the Americas which will be led by newly appointed managing director Julius Criscione.
Global Spirits currently has operational hubs in New York, Moscow and Kiev, and the addition of the new unit is hoped to develop the brands and create a network of business partners across the entirety of the Americas.
The company’s annual volume currently exceeds 12 million cases, with distribution in over 80 countries.
Criscione will be responsible for the development of the portfolio’s domestic and duty-free markets, as well as international brand development for Leaf Vodka.
He said: “I’m excited about the opportunity to develop these great brands in the Americas.”
“The company’s entrepreneurial culture, their financial resources and commitment to international expansion provide a strong foundation for brand development and sustainable growth.”
Global Spirits USA’s newly appointed CEO, Maxim Dubossarsky added: “The creation of this business unit reflects the company’s ongoing efforts toward International expansion”.
“Our goal is to establish a network of business partners who share the same values and passion for building brands in an open and transparent environment.”
Criscione joined Global Spirits in 2012 as the national sales and marketing director at Global Spirits USA and was responsible for the operational development, commercialisation, and market launch for Leaf Vodka in the US.
Global Spirits also produces Khortytsa Vodka, Morosha Vodka and Pervak Vodka.