Palcohol approved for sale in the USBy Melita Kiely
Despite having already been banned in several states, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved the sale of powdered alcohol brand Palcohol in the US.
According to Palcohol founder Mark Phillips, after four years the TTB finally approved the sale of the controversial concept on Tuesday, although official confirmation from the TTB is yet to be announced.
“Over the last 10 months I’ve been working with the TTB to work out all of the issues to make a powdered alcohol product conform to laws that classified alcohol as liquid,” said Phillips.
“It’s done. The FDA and TTB have reviewed and tested Palcohol every which way and they’ve given me the green light to sell it in the United States.”
Palcohol has faced fierce debate over the past year with a string of states moving to ban the brand, including Ohio, Colorado and New York, arguing Palcohol is a “public health risk too great to ignore”.
However, Phillips has hit back at the claims and said his next mission is to stop states from banning his product based on “misinformation and ignorant speculation”.
“It is hypocritical to ban powdered alcohol and not liquid alcohol,” he said. “We believe the big liquor companies are using their money and lobbyists to encourage bills to be introduced to ban powdered alcohol to protect their market share and profits.
“There are no valid reasons to ban powdered alcohol. The two federal agencies that have jurisdiction over alcohol, the FDA and the TTB, have reviewed Palcohol and tested it and found no problems with allowing it to go forward to be approved for sale.”
He condemned those who had a “knee-jerk reaction” and banned Palcohol based on speculation as “irresponsible”, and continued to claim that such a move would lead to black markets, underage use and loss of tax revenue for states.
“Because of those reasons, powdered alcohol should be legal, regulated and taxed just like liquid alcohol,” he added.