On-demand alcohol delivery firm secures $1.1m

The burgeoning on-demand alcohol delivery industry in the US has expanded after one company secured US$1.1 million from private investors.

Thirstie, an app which allows consumers to order alcoholic drinks from a range of retailers, secured the amount during a seed round of investment, allowing it to expand into more US states.

The firm does not deliver the products itself, but provides a database of merchants which can deliver the products within an hour. More than 100 retailers have partnered with the app so far.

With this additional round of funding, Thirstie has now launched in Austin, Texas.

“Thirstie is meeting the increasing surge for on-demand services with a fast and user-friendly platform and experience that no other real-time delivery provider can match,” said Devaraj Southworth, CEO and co-founder of Thirstie.

“By launching with $100K, we’ve demonstrated that we are a top player and ready to hold our own in the same conversation with competitors who have been aggressively spending investors’ capital before proving their model.

“Our objective from day one has been capital conservation. Now, with this new round of capital and our strategy fully validated, it’s go-time.”

Thirstie faces competition from a number of new on-demand alcohol delivery services which have expanded across the US in recent months, including Minibar, Drizly and Cocktail Courier.