Heaven Hill unveils new flavoured vodkas

Heaven Hill Brands has added two new flavour variants to its Burnett’s Flavoured Vodka range, Cherry Limeade and Apple Berry, which will launch in the US in April.

Burnett’s Flavored Vodka has added Cherry Limeade and Apple Berry to its existing range

The two new expressions join the brands existing portfolio comprising a total of 36 flavours, including Blue Raspberry, Cherry Cola, Peach, Pear, Sugar Cookie, Pink Lemonade, Sweet Tea and Whipped Cream.

Like all Burnett’s Flavoured Vodkas, Cherry Limeade and Apple Berry are quadrupled distilled, triple charcoal filtered and made with “natural flavours”.

“Cherry Limeade and Apple Berry are flavours that truly embody what people love about Burnett’s Flavored Vodkas – they are fun, easy to mix, of the highest quality and yet affordable,” commented Reid Hafer, senior brand manager.

“Our consumers have come to expect and anxiously anticipate such flavour innovations from Burnett’s.”

The launch is being supported by floor displays, point of sale items, shelf facings and educational materials, plus drinks recipes available from the brand’s More Recipes, More Fun mobile app.

Burnett’s Apple Berry and Cherry Limeade will both be available in four bottle sizes, including 50ml, 750ml, 1L and 1.75L with an RRP of US$10.99 per 750ml.