Bacardi releases limited edition Bénédictine 1868
Bacardi has marked Chinese New Year with the release of the new limited edition Bénédictine 1868 Gold Medal.
The new edition was launched at Singapore Changi Airport to commemorate the year that Bénédictine was awarded a gold medal at the 1868 International Exhibition.
The new edition was launched at Singapore Changi Airport – where it is the top selling liqueur – to commemorate the year that Bénédictine was awarded a gold medal at the 1868 International Exhibition.
A blend of 27 herbs and spices, Bénédictine 1868 is an original Dom Bernardo Vincelli recipe; blended with Cognac and enriched with Angelica root.
Hongbau red envelopes – a symbol of New Year good fortune – secured with a Bénédictine wax seal, invited shoppers to sample the liqueur in a number of different serves at one of the tasting bars set up in the airport.
Irving Holmes Wong, regional director, said: “Chinese New Year is a vital retail opportunity at Singapore Changi, especially for gifting.
“In the case of Bénédictine 1868, sales success comes from giving shoppers a stand-out personal experience with this fantastic liqueur – whether they are discovering its versatility for the first time or seeking it out as a new limited edition of their personal favourite.”
Bénédictine 1868 Gold Medal Limited Edition has an RRP of SG$95 per bottle.
