Admiral Nelson unveils Black Spiced Rum
By Annie HayesHeaven Hill has introduced the latest addition to the Admiral Nelson’s Rum portfolio, a “darker, bolder” Black Patch Premium Black Spiced Rum.
Marketed with the strapline, “Admirably Smooth. Mysteriously Dark”, the new release has been filtered through charred American white oak barrels used to age Bourbon – a process which is said to enrich the flavour of the spirit.
Bottled at 47% abv, Admiral Nelson’s Black Patch Rum features a cream, black and silver label to reflect the bolder flavour of the rum.
Hannah Venhoff, Admiral Nelson’s Rum brand manager, said: “The emergence of Spiced Black Rum is a tremendous opportunity for Rum consumers.
“Admiral Nelson’s Black Patch is a natural extension of the franchise as Rum consumers seek out more dynamic, bolder styles.”
The new flavour will be available from June at an RRP of US$10.99 for 750ml. It will also be available in 50ml and 1.75l sizes.