Iordanov named official Brit after party vodka

Boutique spirits brand Iordanov Vodka has been named official drinks sponsor of the Sony Music Brit Awards 2015 after party.

Iordanov Vodka cocktails will be served at the Sony Brit Awards after party tonight

Taking place this evening (Wednesday 25 February) at top London bar Sushisamba, based on the 39th floor of the Heron Tower, famous guests will be served an array of bespoke Iordanov Vodka cocktails, including Lychee Martinis and Grapefruit and Raspberry Collins.

The brand will showcase its limited edition five-times distilled Union Jack product, which after distillation is then filtered through charcoal to achieve “maximum purity”.

While the names on the exclusive guest list have not been disclosed, nominated Brit Award artists include Beyonce, One Direction, Rita Ora and John Legend.

The sponsorship comes as the brand celebrates its position as the best-selling premium spirit with luxury UK retailer Harvey Nichols.

“There is a nice synergy between Iordanov, which is spirited, sexy and all about the experience, and the Brit Awards so the opportunity to sponsor the after party made perfect sense,” said Iordanov founder, Nick Iordanov.

“The partnership reflects the brand’s new direction opening a narrative with the music, fashion and arts industry, and is the first in a series of exciting partnerships to be announced this year.”

Available in Harvey Nichols and a number of other independent UK stockists, 35cl bottles of Iordanov Vodka carry an RRP of £35, while its 70cl and 1.5 litre bottles are priced £50 and £120 respectively.