Grant’s 25 Year Old receives packaging update

William Grant & Sons has unveiled a new elaborate packaging design for its Grant’s 25 Year Old blended Scotch whisky.

The expression is now presented in an oak-coloured wooden gift box decorated with five concentric golden rings, mirroring the rings of a tree trunk and the five generations of the Grant’s family.

The bottle itself is lain on faux-leather lining on the box’s interior.

John-Paul Hunter, creative director, Webb deVlam London, which was commissioned to redesign the gift box, said: “Our design of the Grant’s 25 Year Old gift box is a superb example of storytelling through design.”

The expression is now being introduced to global travel retail.