Cîroc becomes official vodka of the Grammys
Cîroc Vodka has signed a “multi-year” partnership with the Grammy Awards to become the music event’s official vodka.
Ciroc will be the official vodka of the 57th annual Grammy Awards this weekend
The announcement is part of a wider partnership developed between Diageo, co-owner of Cîroc Vodka, and The Recording Academy, which will see Cîroc featured at all Grammy-related events, including the official after-party, Grammy Celebration.
The 57th annual Grammy Awards will be aired on Sunday 8 February, resulting in a culmination of week-long events sponsored by Cîroc , including the 25th annual MusiCares Person of the Year, Grammy Nominees Reception, Pre-Grammy Gala and Grammy Salute to Industry Icons.
In addition, the partnership has resulted in the production of a short video showcasing some of the industry’s emerging talent in a one-off jam session, which runs online at www.grammy.com.
Sean “Diddy” Combs, chairman of Combs Enterprises and co-owner of Cîroc with Diageo, said: “Music has always been my first love so I am excited to announce a partnership between Ciroc and The Recording Academy. The Grammys and Cîroc recognise artists that are changing the face of music and making an impact on generations to come.”
