Cîroc becomes official vodka of the Grammys
Cîroc Vodka has signed a “multi-year” partnership with the Grammy Awards to become the music event’s official vodka.
The announcement is part of a wider partnership developed between Diageo, co-owner of Cîroc Vodka, and The Recording Academy, which will see Cîroc featured at all Grammy-related events, including the official after-party, Grammy Celebration.
The 57th annual Grammy Awards will be aired on Sunday 8 February, resulting in a culmination of week-long events sponsored by Cîroc , including the 25th annual MusiCares Person of the Year, Grammy Nominees Reception, Pre-Grammy Gala and Grammy Salute to Industry Icons.
In addition, the partnership has resulted in the production of a short video showcasing some of the industry’s emerging talent in a one-off jam session, which runs online at www.grammy.com.
Sean “Diddy” Combs, chairman of Combs Enterprises and co-owner of Cîroc with Diageo, said: “Music has always been my first love so I am excited to announce a partnership between Ciroc and The Recording Academy. The Grammys and Cîroc recognise artists that are changing the face of music and making an impact on generations to come.”
