Baileys signs €600k deal with Enterprise Ireland

Baileys has agreed a €600,000 partnership with Enterprise Ireland to increase sustainability of its production and bottling site, Nangor Rd.

The partnership marks the brand’s 40^th anniversary and aims to being the production process to the “next level of efficiencies” through upskilling employees at the site and enhancing the research and development aspect of the company.

Enterprise Ireland is a government agency in Ireland responsible for supporting the development and growth of Irish businesses in global markets.

“Baileys has always been an innovative product, back in 1974 it set itself apart in a market that was dominated by whisky and stout,” commented Collin O’Brien, managing director of Baileys and head of supply with Diageo. “Today it is a market leader because we bring together the very best of dairy and distilling while continually exploring new tastes, our marketing approach, production, supply pricing and innovation strategies.

“Our partnership with Enterprise Ireland will ensure that we can continue to be a number one Irish brand that has appeal right across the world.”

Baileys has been manufactured and bottled at the Nangor Rd site since 1987 and sold 6.4 million cases last year, according to the brand.

“The 600K partnership with Baileys is part of an Enterprise Ireland strategy that investing in product and process innovation to improve efficiencies and grow international sales,” commented Michael Cantwell, head of Enterprise Ireland food division.

“Baileys is an Irish brand with a global presence, a reputation excellence which showcases our high quality dairy and distilling sectors.

“Today’s partnership will contribute to Ireland’s dairy sector, exports and the Irish economy generally.”