Top 10 spirits trends for 2015

13th January, 2015 by Amy Hopkins

Irish whiskey

Irish-whiskey-trendsGreater flavour variety

“2015 will see the increase in segmentation in the category, in particular in markets like the US, as consumers look to discover more flavoursome expressions of Irish whiskey and new distillery projects come out of the woodwork.”

– Jack Teeling, founder, Teeling Whiskey Company

Single pot still

“2015 will see the continued resurgence of Irish whiskey in terms of investment in additional capacity and in sales. Ireland has had four distilleries for the last forty years; that doubled to eight working distilleries with planning permissions granted for an additional eight distilleries in 2014. Global sales are expected to exceed seven million 9-litre cases with further resurgence in the single pot still variety, a category unique to Irish whiskey.

“The industry continues to come together under the new Irish Whiskey Association, which will be launching its ‘Vision for Irish Whiskey’ strategy document in Q1. The strategy outlines the industry’s ambitions to 2030, including to double exports by 2020 and double them again to 24 million 9-litre cases by 2030, as well as to become a prioritised industry in Ireland as Scotch is in the UK. The Association is also expected to launch an all-island Irish whiskey tourism strategy in the early summer.”

– Aoife Keane, head of the Irish Whiskey Association

Adventure and premiumisation

“Driven by the combined efforts of a new wave of micro distillers and the more adventurous approach of the bigger players, 2015 will see the development of many new Irish whiskey styles that will be laid down for enjoyment in 2020 onwards.

“This year will also see consumers trading up in their Irish whiskey choices across the board of the established brands and some of the more niche players.”

– Brendan Buckley, global innovation and category development director, Irish Distillers

4 Responses to “Top 10 spirits trends for 2015”

  1. Dudley Hirata says:

    Dear Sir,

    Please add me to your mailing list to receive your newsletter “The Spirits Business”.

    Dudley Hirata

    • Amy Hopkins says:

      Hello Dudley, to subscribe to our daily newsletter, please click on the link on our front page and enter your email address. Thanks, Amy

  2. Frank Murphy says:

    Hi guys,
    can you please furnish us with details as to the Seattle distilleries releasing Islay cask aged gins this year? I have searched on and the Washington distillers association pages without luck. 🙁

    Slainte Mhath,

Leave a Reply to Frank Murphy

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