Top 10 spirits trends for 2015

13th January, 2015 by Amy Hopkins


Scotch-trendsBar diversity

“The industry is adapting to consumers’ growing understanding and appreciation of whisky and this should be reflected in a bar’s selection – there should be something to suit every palate. The use of whisky in cocktails and the resurgence of classics, such as the Old Fashioned has also benefitted the category. Bartenders are exploring whisky more and taking time to choose expressions and brands that complement other ingredients perfectly to create simple, neat serves that accentuate the whisky’s profile.

“Clearly there are new drinkers coming to the category drawn by the general increased exposure, who approach whisky in the same manner they do with the majority of their purchases, researching the history and traceability of a product before committing. This obviously benefits brands with historic brand equity, like Glenfiddich, however, we’re also seeing an increase in consumer willing to experiment with fledgling brands. It’s a healthy time in general and the exciting thing is that it’s growing from so many different angles.”

– Mark Thomson, UK brand ambassador, Glenfiddich

Barley focus

“There are encouraging signs that more and more whisky distillers are following the lead established by Bruichladdich in taking barley provenance and variety seriously. Our fascinating raw material is the most flavour complex cereal in the world and treating it with the respect it deserves can only be to our long term benefit if we are to continue to develop the engagement of sophisticated connoisseurs.”

– Carl Reavey, content creation manager, Bruichladdich

4 Responses to “Top 10 spirits trends for 2015”

  1. Dudley Hirata says:

    Dear Sir,

    Please add me to your mailing list to receive your newsletter “The Spirits Business”.

    Dudley Hirata

    • Amy Hopkins says:

      Hello Dudley, to subscribe to our daily newsletter, please click on the link on our front page and enter your email address. Thanks, Amy

  2. Frank Murphy says:

    Hi guys,
    can you please furnish us with details as to the Seattle distilleries releasing Islay cask aged gins this year? I have searched on and the Washington distillers association pages without luck. 🙁

    Slainte Mhath,

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