Jose Cuervo marks 220 years with Especial bottles

Jose Cuervo is celebrating its 220^th anniversary with the launch of two limited edition metallic bottle designs for its Especial Gold and Silver Tequila expressions.

Jose Cuervo is releasing two limited edition metallic bottles to mark its 220th anniversary

The bottles both feature a Day of the Dead-themed skull as a nod to the brand’s Mexican heritage, with gold and silver coloured metallic coatings.

“As the world’s oldest and best-selling Tequila brands, Jose Cuervo knows how to produce a treasured product,” said a spokesman for Proximo, Jose Cuervo’s US importer.

“This exclusive packaging perfectly represents that legacy.”

Bottled at 40% abv, the limited edition Jose Cuervo Especial Gold and Silver Tequilas are available in 750ml bottles and are being rolled out to US retailers now.

To celebrate the launch, the company has also released a 30—second animated video called The Blacksmith, showing a blacksmith hammering to create the metallic gold and silver bottles of Cuervo Especial.