Jameson unveils annual Paddy’s Day bottle

Irish whiskey brand Jameson has revealed its fifth annual limited edition bottle design to celebrate its homeland’s most iconic national holiday – St Patrick’s Day.

Jameson Irish whiskey has revealed the 2015 design for its annual limited edition St Patrick’s Day bottle

It has been designed by Dublin-based illustrator Steve Simpson as part of the brand’s “Hello Dublin” celebrations due to take place in the Irish capital and around the world in March.

Inspired by the “warmth and wit” of Dublin, the specially commissioned label includes illustrations of sites including Trinity College and Clery’s clock.

In addition, “real Dubliner” phrases are also inscribed on the label, while Simpson’s motto “wherever I roam, it’s Dublin my heart calls home” is displayed front and centre on the bottle.

“Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city,” commented Daniel Lundberg, global brand director for Jameson.

“This year’s design successfully captures the synergy between Jameson and Dublin, giving consumers around the world the opportunity to enjoy an authentic St Patrick’s Day experience wherever they are.”

Launching in March, the limited edition bottle will be available to purchase in 33 markets worldwide, including Russia, Australia and Brazil at an RRP of €24 in travel retail.