Jameson launches annual packaging series

Jameson Irish Whiskey is to release a new annual series of packaging designs to celebrate “the rich heritage” of the brand, beginning with Good Workers, Great Whiskey.

Jameson Good Workers, Great Whiskey is the first release in the brand’s new annual packaging innovation series

The new carton has been designed to celebrate the craftspeople at the Midleton Distillery with its illustrated design and use of textured paper depicting key elements of the Jameson production process.

It includes the Jameson Barrel Man, which features on each bottle of Jameson to represent the distillery’s employees, as well as iconography showing the brand’s use of locally sourced barley, triple distillation method and maturation processes.

As the collection unfolds, each release will detail a different tale related to the Jameson brand in an effort to meet the needs of consumers who are eager to learn more about craftsmanship, heritage and provenance of the spirits they drink.

“Jameson represents the benchmark for quality and consistency in the Irish whiskey category; a vision that was laid down by John Jameson and realised to this day by the hard work, dedication and passion of the generations of workers at Jameson’s Bow St and Midleton distilleries,” said Daniel Lundberg, global brand director for Jameson Irish Whiskey.

“Innovation remains at the core of all Jameson’s award-winning marketing activity and the Good Workers, Great Whiskey limited edition carton follows suit by marrying together the stories of our distillery workers and production techniques through a modern, contemporary design.”

Consumers can purchase the Good Workers, Great Whiskey limited edition bottle now in a various markets around the world.