Edgerton talks all things Pink Gin with SB
Edgerton Pink Gin founder Martin Edgerton Gill talks to The Spirits Business about the brand’s growth and the launch of the inaugural Edgerton Pink Gin Masters.
The Edgerton Pink Gin Masters 2015 is open for entriesFree to enter for all UK-based bartenders, the competition challenges applicants to create and submit up to three bespoke cocktail recipes using the “world’s first” pink gin brand, Edgerton Pink Gin
The winning bartender will win the chance to have his or her name immortalised on their own limited edition batch of Edgerton Pink Gin, as well as a full-page Bartender Profile in The Spirits Business magazine.
Speaking to Daisy Jones, associate publisher and events director of The Spirits Business, Gill said: “We’re running nearly 50% up from last year and are already in 20 overseas countries and new ones coming all the time.
“Many of the cocktail competitions have been run by old brands, which could be getting a wee bit tired.
“But we’re still in our infancy, so we’re fresh and new and we’re the only pink gin, and pink is a very cheerful colour. I’m very excited.”
Click the video below to watch the full interview.
[youtube width=”612″ height=”350″]https://www.youtube.com/watch?v=-cVilhzSGqQ[/youtube]
