Cachaça 51 family die in helicopter crash

Three members of the founding family of Companhia Müller de Bebidas, producer of the world’s best-selling cachaça brand Cachaça 51, have been killed in a helicopter crash.

Three members of the founding family of Companhia Müller de Bebidas, producer of Cachaça 51, have died in a helicopter crash

Marcelo Muller, 33, the grandson of the founder of Companhia Müller de Bebidas, his wife Lumara Rocha Passos Muller, 31, and their two-year-old daughter Georgia, died in the crash outside of São Paulo, reports CRI English.

Georgia’s nanny and the pilot of the helicopter were also killed when the vehicle went down near the city of Bertioga. It is thought the helicopter was travelling to a hospital in São Paulo.

Sources claim it is not yet clear what caused the accident, while an official comment from Companhia Müller de Bebidas is expected shortly.

Cachaça 51, or Pirassununga 51, sold 17.6 million cases in 2013, making it the world’s best-selling cachaça brand.