David Beckham launches Haig Club in the USA
David Beckham and Diageo have finally introduced Haig Club whisky to the US in what is being hailed as a “new era for Scotch”.
David Beckham’s Haig Club Scotch whisky is now available across the USThe duo’s new single grain Scotch whisky, launched in collaboration with music mogul Simon Fuller, is now available across the US following its global launch in October this year.
The expression, which carries an RRP of US$70 per 750ml, has been released to offer further diversity within the Scotch category in the country.
“Single grain whisky offers a completely new flavour profile for whisky fans,” said Brian Cox, director of Scotch whisky for Diageo North America. “Haig Club leads the way in welcoming not only a new era for Scotch, but also an exciting and appealing offering for people who are new to whisky.
“The flavour, the storied distillery’s heritage and the pride, passion and reach of partners David Beckham and Simon Fuller make this whisky launch unlike any other.”
Its launch in the States follows its introduction in global travel retail, Asia and select European markets, including the UK, this autumn.
