Aultmore Scotch gets exclusive travel retail launch

Two expressions of John Dewar & Sons’ single malt whisky Aultmore are being given an exclusive release in travel retail at World Duty Free Group (WDFG) this month.

Aultmore 12- and 21 Year Old Scotch whiskies are now exclusively in travel retail in WDF and WOW stores

Aultmore 12 Year Old and 21 Year Old have launched in WDFG’s 23 stores across the UKas part of a year-long exclusive partnership with Bacardi Global Travel Retail.

An interactive installation depicting the Speyside landscape of the “Foggie Moss” will run in the World Duty Free and World of Whiskies stores in Glasgow and Heathrow T2 and T5 until the end of January 2015.

The installation will feature “Le Whaf”, a machine that generates a vapour which when poured into the glass accentuates the nose of the whisky.

Aude Rocourt, regional director, Europe Bacardi Global Travel Retail, said: “In our latest collaboration with WDFG we are absolutely delighted to partner with them on an exclusive basis with Aultmore.

“Last year we shared with them a pioneering new approach in the whisky category through the development of Glen Deveron – a phenomenal success for us both, bringing together a fantastic experience and offer for malt shoppers that was brilliantly executed by WDFG.

“I am certain we will see a tremendous outcome for Aultmore that epitomises Bacardi’s commitment to creating category driving innovation and genuine shopper newness enhancing differentiation for the travel retail channel.”

The new Aultmore expressions are part of Bacardi’s “Last of the Great Malts” range, which also includes Aberfeldy, Deveron, Craigellachie and Royal Brackla.