Armada Goan liqueur to expand footprint

Indian liqueur Armada is branching out of its home market of Goa to take on “more sophisticated” liqueur markets such as the UK, EU, North America and Asia Pacific.

Armada, the Goan liqueur, is to roll out to new markets next year

The Goan liqueur, created from a blend of herbs and spices to a 100-year-old Portuguese recipe, was launched in December 2012 but is now eyeing up overseas markets as red tape makes exporting to Europe “more straightforward than to our nearest neighbouring state”.

Armada has already been shipped to Dubai and further expansion is expected over the next few weeks.

Oscar de Sequeira Nazareth, founder of Armada Licor, said: “Our product tastes like no other on the market, it has a great story behind it and it makes some kick-ass cocktails. There’s potentially room for a bottle of Armada in every bar and every serious consumers’ cabinet.”

The company operates a corporate social responsibility programme for the local community in Goa, employing local women, paying “above-average” wages and sponsoring the education of employees or their children.