Tomintoul sponsors leading long drive golfer

Tomintoul Distillery is to sponsor leading long distance golf driver Joe Miller in an effort to build international publicity for its single malt whisky.

Tania Hillman, director of Tomintoul Distillery Company, celebrates the sponsorship with long drive golfer Joe Miller

The sponsorship deal will give the Speyside distillery prominent visibility at key events Miller participates in, such as the World Matchplay Championship, the European Long Drive series (LDET), and the World Long Drive Championship.

Duncan Baldwin, senior brand ambassador for Tomintoul said: “This is a unique opportunity to provide international publicity for our malt whisky at this stage of its development alongside an exciting and relatively new form of competition golf which is increasing exponentially.

“We are looking forward to maximising brand exposure and furthering the growth in demand for Tomintoul in key markets around the world which match the locations of the major events of long distance golf driving.”

Long driving is a competitive type of golf where participants aim to hit a golf ball the furthest with a driver.

Despite being a relatively new sport it has a large following in the US and Europe and is gaining in media coverage.

George Gros, president of VII Management, agents for Joe Miller, said: “We are delighted to join up with Tomintoul, as we embrace their introduction into Sports Sponsorship and Golf. The tie up comes in a successful period for Joe, who already has a prominent global media reach, where he remains unbeaten in Europe for the past two years while embarking on further World Championship titles.”