Johnnie Walker launches Christmas limited edition
Diageo has created a limited edition bottle design for its Johnnie Walker Gold Label Reserve whisky, available exclusively in the travel retail market over the festive period.
Aimed towards Christmas shoppers, the bottle features a gold-coloured metallic coating embossed with an image of the world map.
Diageo claims the new packaging has been designed to “emphasise the super-premium, golden cues of the liquid”.
“We have created this Limited Edition bottle design exclusively for our Travel Retail partners in the run up to the key festive gifting moments,” said Peter Fairbrother, marketing director of Diageo global travel and Middle East.
“Johnnie Walker Gold Label Reserve Travellers’ Edition serves to highlight our commitment to provide differentiated premium products for the travel retail channel and we are positive that the luxurious world map design captures the imagination of travellers seeking gifts that celebrate journeys.”
The bottling is available for a limited time across global travel retail outlets at an RRP of £48.
Diageo recently launched a new global marketing campaign for its Johnnie Walker range, including Johnnie Walker Gold Label.