Global launch for booze-free Halal ‘whisky’

10th November, 2014 by Amy Hopkins

A US company is set to launch what it claims is the world’s first Halal “whisky”, which contains no alcoholic content, around the world next month.

ArKay-Halal-whisky

ArKay alcohol-free, Halal-certified ‘whisky’ is set top launch across the world next month

In 2011, Florida-based firm ArKay added a whisky variant to its range of alcohol-free drinks, which is described as having the “exceptional taste of whisky without the alcohol content”.

The Halal-certified product is targeted towards those who cannot drink due to religious or medical reasons. It is said to “taste like liquor, look like liquor and smell like liquor” but is completely alcohol-free and un-aged.

“The way you can use ArKay is quite unique,” said Alejandro Luna, vice president of worldwide operations for ArKay.

“When you drink it, it’s like you are drinking whisky, and if you mix it with cola, it’s just like a whisky-and-cola mixed drink. People like it because they can drink as much as they want without getting drunk.”

Luna adds that since the range was introduced three years ago, it has experienced consistent demand.

“We soon realised it would be a huge success because people were not only ordering, they were re-ordering – a sure sign they liked the product,” he said.

“The demand has been tremendous, first from consumers through our website and then from retailers, major grocery stores and large chains are interested in this product because of its non-alcoholic content.”

However, speaking to the Daily Mail upon the product’s launch in 2011, a spokesperson for the Scotch Whisky Association (SWA) slammed ArKay’s use of “irresponsible marketing”.

“It is not possible to make alcohol-free whisky,” the SWA said. “This company is trying to exploit whisky’s reputation with highly irresponsible marketing.”

ArKay, which also produces alcohol-flavoured soft drinks including brandy, gin and Tequila, is now set to launch its products across the globe next month, reports Al Arabiya News.

Leave a Reply

If that's interesting, how about these?

SWA hails £30bn Scottish trade ambition

The Scotch Whisky Association (SWA) has welcomed a new strategy by the Scottish more...

Adnams hails 66% spirits volume growth

Suffolk-based brewer, distiller and retailer Adnams witnessed 66% volume sales more...

Ardgowan Distillery initiates £17m funding drive

After receiving planning permission earlier this month, The Ardgowan Distillery more...

Diageo unveils 'industry first' e-learning tool

Diageo has launched a new e-learning tool on its responsible drinking website more...

Johnnie Walker rolls out Blenders’ Batch in US

Blended Scotch brand Johnnie Walker is to introduce its “experimental” more...

Hundreds of alcohol bottles from WWI discovered

The Israel Antiques Authority has unearthed hundreds of bottles of alcohol in more...

How will Brexit affect Irish spirits producers?

As the Article 50 trigger date draws closer, The Spirits Business considers how more...

Berry Good launches Cofaidh Liqueur

Artisan producer Berry Good is to launch Scotland's 'first' cold brew coffee more...

Top 10 coffee-flavoured spirits

Coffee in hand, The Spirits Business explores the growing world of the more...

Tanqueray: a brand history

From humble beginnings in London, Tanqueray has grown to be one of the biggest more...

ABM and Gallo develop tonic syrup for bartenders

American Beverage Marketers has partnered with drinks expert Giuseppe Gallo to more...

Walsh Whiskey launches Irishman cocktail comp

Walsh Whiskey has partnered with UK importer Emporia Brands to launch its first more...

Jack Daniel's rolls out Southern Peach RTD

Jack Daniel’s has partnered with R&B singer K Michelle to introduce a new more...

Spirit of Speyside to host 'whisky cache'

The Spirit of Speyside Whisky Festival will this year host a geocaching event more...

Unmissable exhibitors at IAADFS 2017

For the final IAADFS Duty Free Show of the Americas in its current form, taking more...

Baileys makes Almande vegan-friendly

After demand from the vegan community, Diageo has removed beeswax from its more...

Brown-Forman bolsters TR whiskey line for IAADFS

Brown-Forman Global Travel Retail has launched recent brand development more...

Brexit border block 'could stop UK trade dead'

The Wine and Spirit Trade Association has warned the UK Government to expect more...

The week in pictures

This week Javier Bardem took a tour of Speyside's Strathisla Distillery, more...

Boutique-y intros gin with botanicals sent into space

Newly formed That Boutique-y Gin Company has launched a gin made exclusively more...