Brockmans Gin eyes global expansion

Brockmans Gin has appointed drinks consultancy Brand Harbour to aid its global growth strategy in new markets in Europe and further overseas.

Brockmans Gin plans on further overseas growth in partnership with Brand Harbour

The English gin is already present in a number of European markets, including the UK, Ireland, Spain, Portugal, Germany and Switzerland, but is eyeing further distribution in the rest of the continent.

In addition to using Brand Harbour to secure new distribution markets in Europe, Brockmans hopes the partnership will aid its spread across the US, following its launch in New Jersey and Massachusetts earlier this year.

The 40% abv gin, which counts blueberries, blackberries, orange peel and coriander among its botanicals, intends to roll out to further states throughout 2015. It has also secured listings in several Canadian provinces this year.

Neil Everitt, CEO and Founder of Brockmans Gin, said: “Brand Harbour has an excellent track record in gaining traction for distinctive premium drinks brands. It is run by three experienced industry executives and we are delighted to have formed this business partnership. This new appointment will complete and complement our excellent in-house capabilities.”

The brand has experienced a 157% increase in sales in Spain in the first half of this year [Nielsen], while sales in the UK are up 71% in the first nine months of 2014 [Brockmans own data].

Its global sales grew 30% in the first six months of the year.

Brockmans unveiled a new bottle design in June this year in an effort to make the brand more “tactile”.